Academic blogs dramatically extend the boundaries of conventional peer review and academic readership. Even in our niche field, the pool of attentive readers and reviewers is huge. With engaging content, regular updates and savvy marketing, academic bloggers can build a community of peers that would fill seminar rooms, lecture theatres and conference venues many times every day. Statistics we have seen indicate that a blog run by a couple of academics can generate as much internet traffic as the conventional websites of an entire faculty.
Excerpt from Andrew Walker and Nicholas Farrelly, “Academic blogging opens new world“, University World News, December 7, 2008.