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University names building after Australian clothing brand

The school won’t say how much money it received
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In Beijing, students of Tsinghua University were outraged Tuesday when they arrived at school and found that a building on campus had been renamed after a well-known Australian clothing company. Students blamed the university for "selling itself," reports Xinhua, the state news agency. The outrage wasn’t limited to students. As of Friday there are 90,000 comments about the renaming on social media site Weibo.com, according to Shanghai Daily. The building formerly-known as the No.4 teaching building now has shiny new lettering out front that spell "Jeanswest Building," followed by smaller type that says "Jeanswest, as a leading company of casual clothes, has contributed its share to the nation’s education."  The 2,200-store chain has been in China since 1993. A spokesman for the university would not tell Xinhua how much money Jeanswest had donated.

Josh Dehaas is a writer and editor focused on post-secondary education and training. He has a Master of Journalism from the University of British Columbia and a Bachelor of Arts from the University of Guelph.

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