/
1x
Advertisement

True North Strong Free. Subscribe today.

A product of the economic crisis

Infomercials are creeping into primetime
Add Maclean's(opens in a new tab)

Have you noticed TV commercials are getting cheesier? It’s yet another symptom of the economic crisis. Info-style commercials that would normally have run only in the middle of the night are now making their way into prime-time slots. A spot that might have sold for $20,000 a year ago is now going for $5,000. As a result, there are tacky pitches for home pedicure kits in the middle of a CNN broadcast and during breaks from hit shows like American Idol.

The Washington Post

Get the Best of Maclean’s straight to your inbox.

Sign up for news, commentary, analysis and promotions. Join 80,000+ Canadian readers.