Another great moment in ambush marketing
Some companies pay a lot of money to be associated with the Games. Others find more creative ways.
It’s been a while since we’ve checked in with that other Olympic sport—ambush marketing. I spotted this the other night on a giant projector screen downtown. Can’t imagine it’s the type of association Microsoft wants to make. Besides, does this mean VANOC has had to hire someone to wiggle the mouse every few minutes?
Jason Kirby is a Toronto-based editor and journalist. Follow him on Twitter: @jason_kirby
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