Anyone read Buying In?

Rob Walker writes the fun Consumed column in the NYTImes magazine.  He also has a new book out called Buying In: The Secret dialogue between what we buy and who we are which is getting some good press. I haven’t found the time to read it yet, and the Gawker post on the book has Walker drawing "the sad—but unavoidable—conclusion that we are all a bunch of sheep blindly obeying a world of marketing messages."

Apart from the fact that Joe Heath and  I get a shoutout in the comments (I’ve made it into Gawker, I can retire now), I don’t really trust that take on Walker’s book. Anyone out there read it and want to give us a review?