Coca-Cola finds a support group

With 3.3 million members, Coca-Cola has the second most popular Facebook page in the world (only Barack Obama’s has more fans).Yet the hugely popular site, with its official looking Coke can photo, wasn’t started by the company at all. Rather, it was created by two fans: an aspiring actor, Dusty Sorg, and his friend, Michael Jedrzejewski. Coke finds itself in a delicate spot: trying to gain some control of the site, without offending its millions of fans. So far, it’s flown the creators to its headquarters in Atlanta and has proposed sharing the site—a sign perhaps that it’s finally warming to the social media movement.

AdvertisingAge