Cowtown goes to Cannes

A Calgary-produced, 30-second advertisement promoting a little-known Calgary film festival and its $25,000 Maverick competition for young filmmakers will strive to cut through the noise at the Cannes International Film Festival. "The words ’Mavericks’ and ’Calgary’ should be forever burned into the minds of the filmmakers, industry types, arty stars and hangers-on as they wine, dine and cavort at the world’s most prestigious celebration of film," the Calgary Herald reports somewhat breathlessly today. Organizers won’t discuss how much they paid for the Jumbotron adverts, which begin running tomorrow, but allow that it wasn’t cheap. Just wait till they get a load of the price of beer on the Croisette.

Calgary Herald