Final proof that Twitter isn’t hip

Yes, the middle-aged, not 19-year-olds, are driving this trend

It turns out 46-year-old Twitter aficionado Demi Moore fits the Twitter demographic perfectly. A new study by Web monitoring company comScore reveals that the average Twitter user is over 35, with people aged 45 to 54 even more likely than average to visit the Twitter site. Only 10 per cent of the 10 million Twitter users are aged 18 to 24, the survey found. And the older the Twitterer, the longer he or she spends Twittering: 35- to 44-year-olds spend nearly 20 minutes while 18 to 24-year-olds spend 5.3 minutes.


Looking for more?

Get the Best of Maclean's sent straight to your inbox. Sign up for news, commentary and analysis.