First, Joe Fresh takes Manhattan

Pilot store in NYC to open this fall

The overwhelmingly successful “cheap chic” clothing line Joe Fresh will open its first American store in Manhattan this fall. The brand, conceived by Club Monaco founder Joe Mimran, has been the darling of the Canadian fashion media since it launched in 2006. It is currently sold only in Loblaw’s stores, but three stand-alone locations in the Toronto area are being built as well as another in Rocky View, Alta. Allan Leighton, Loblaw’s president, told a CIBC World Markets conference today that the New York store “will be very much a pilot project.”

Financial Post

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