Struggling entertainment trade publication will print one glossy edition a week
The Hollywood Reporter, one of the two oldest and best-known trade publications in the entertainment industry, has announced its intention to switch from a daily newspaper to a weekly magazine. Starting next month, the Reporter will drop the five-times-a-week format it has used since its inception in 1930, and instead bring out a “glossy, large-format weekly magazine.” Subscribers will get a daily edition in PDF form to replace the print version. The Reporter, like its’ competitor Variety, has been hurt by the decline in entertainment-business advertising in the past year, and needs to find a new business model: with the magazine, they’re hoping to attract advertising from companies unrelated to the entertainment business.