Next week the venerable British retailer Marks & Spencer will begin offering “The Simply…Strawberry” jam sandwich, two slices of white bread with butter and jam for 75 pence ($1.35), the Telegraph reports. Nutritionists and the health-conscious will balk, but the chain is confident it’s a no-brainer in the current economic climate: “It really is the ultimate comfort food at an unbeatable price, plus it’s the only place on the high street where you can get a jam sandwich,” says a spokeswoman. “For those who haven’t eaten one for years, one bite takes you straight back to your childhood.”
FILED UNDER: Taste
