Microsoft isn’t funny, but that’s ok

A few weeks back we came down hard on Microsoft for its misguided Vista-Mojave ad in which it attacked its own customers for not liking its buggy operating system. 

Well, we’re happy to see the company pulled a 180 with their newest spot, featuring Bill Gates and Jerry Seinfeld. Sure, it’s not laugh-out-loud funny.  Unless you’re a big Seinfeld fan, you might not even crack a smile (the online reviews so far have been mostly bad). Also, there’s no real point to the ad.  But that’s ok. What the ad has, most importantly, is a kind of warm feeling to it.  Simply put, it’s nice.  And that’s all it needed to be. The Microsoft brand was getting cold and mean. This goes a long way to bringing it back onside.