More info means fewer calories for restaurant goers

Nine months ago, New York City mandated that all restaurants with more than 15 locations in the city must post calorie data on their menus. Now, a new study on the effects of the mandate finds that 82 per cent of patrons do indeed make healthier choices when they have more information. Technomic, a Chicago-based food-industry consultant, surveyed 750 New Yorkers. One-third of respondents said they stopped going to certain restaurants altogether once they saw how many calories were on the menu.

Advertising Age