Popcorn: the newest victim of the recession

Movies are doing great in the economic downturn, but you know what’s not doing so great? Concessions. People want to go to the movies for cheap entertainment, but they don’t want to spend extra money on popcorn and candy. In desperation, movie theatres are doing the unthinkable and reducing the price of junk food, even offering "value menus." What’s the world coming to when movie theatres can’t make money by charging inflated prices for unhealthy food?

Variety