Quebec lobbies big-box retailers to switch names to French

Best Buy to become Meilleur achat?

Big-box stores, including Home Depot and Best Buy, that do business in Quebec should prepare to come under scrutiny from the province’s agency overseeing language laws. Louise Marchand, president of the Office québécois de la langue française, told the Canadian Press that big-box retailers with English brand names are not conforming with Bill 101, which mandates that all public signs in Quebec will be in French, at least have it prominently displayed. The agency will be launching a campaign encouraging retailers to switch their brand names to French as soon as possible, as “it would be an asset for them to speak directly with [Québécois] consumers.” Marchand says the law would be applied within a “reasonable timeline.”

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