Struggling company retaliates against rivals Apple and Google
Research in Motion unveiled three new BlackBerry models Wednesday in a bid to claw back market share from Apple’s iPhone and Google’s Android smartphone. The Waterloo, Ont.-based company will launch the new devices with 225 wireless operators around the world, and will rely on the models to build up its following in emerging markets in Africa and South Asia. The ailing smartphone company is also counting on the new products to revitalize interest in developed markets, where RIM has lost market share. All of the new BlackBerry devices run on the company’s new operating system, but critics say RIM is still playing catchup to its rivals.