Scrubs away the shame

Who knows whether it’s really an effective Facebook application or just an ingenious marketing campaign. But the folks at Wisk, the detergent brand some of us still remember for its "Ring around the collar!” 1970s TV ads, is providing Facebookers with an efficient way of removing those shameful pics of you on New Years Eve that your cruel sister subsequently uploaded. As the New York Times reports, the application, to be released this week and called Wisk-It, "assembles a friend’s photographs (you can limit it to tagged pictures of you, or pull all of her photos), lets you identify the pictures you’d like the friend to remove, and then send a request her way. When the friend installs Wisk-It, it pulls up the offending photos and asks her to delete them."New York Times