So sexy it hurts

Women’s magazines have long had a bad rap as the source of female insecurity, what with all those images of beautiful models. (Or articles suggesting all kinds of unbeautiful things women do, like make orgasm faces, but that’s another matter.)

Turns out, lad mags have a similar effect on men. But it’s not male models who cause them anxiety—it’s the female ones. 

University of Missouri researcher Jennifer Aubrey explains it this way: guys don’t feel pressure to be as attractive as other men; they just want to be hot to women. 

So across the board, pictures of female models make men and women feel like crap. And yet, they dominate the covers and pages of most magazines. Why again?

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