The grocery chain pulls sexy ads for its Joe Fresh line
Consumer backlash and questions from a newspaper have prompted retailing giant Loblaw to pull a flier for Joe Fresh “underthings” from circulation. An Ottawa Citizen columnist weighs in on why shoppers expect something different from what they still think of as a grocery store than what, say, Victoria’s Secret can do without raising a fuss. But should Loblaw be limited by its traditional product lines? The Joe Fresh line, which in three short years has vaulted to second spot among Canadian clothing brands, is no small matter for Loblaw.