The ultimate bubble-gum movie

Hollywood plans big-budget movie about Bazooka Joe

Producer Michael Eisner has commissioned a script for a movie about Bazooka Joe, the eyepatch-wearing comic-strip character who has appeared on the wrappers of Bazooka gum since the 1950s. Eisner recently bought the Topps company, which manufactures Bazooka, and this is his attempt to “rejuvenate the brand” by bringing Joe’s family-friendly hijinks to the movies. Gum isn’t just for the floors and seats of movie theatres anymore; now it’s going to be up on the screen, too.

The Hollywood Reporter

Looking for more?

Get the Best of Maclean's sent straight to your inbox. Sign up for news, commentary and analysis.