Readers of Entertainment Weekly might be surprised to see TV personalities speaking to them from wafer-thin screens embedded in the magazine, the Financial Times reports. As part of a marketing experiment from CBS and Pepsi, the ads don’t start moving until the reader turns to the right page. The cost of these ads weren’t disclosed, but they’ll certainly be far more expensive than traditional advertisements. The video, which will show on a screen of a similar size to those on mobile telephones, will feature characters from CBS Monday night shows, and a video promoting diet soda.
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