Neither snow, nor sleet, nor heavy irony...

The Guardian reports:

The Communication Workers’ Union has hired the US company behind Barack Obama’s successful email recruitment campaign for the presidency to advise it in its fight against the government’s plans to partly privatise the Royal Mail.

Blue State Digital, which has staff in London, has met leaders of the CWU several times in recent months and will be advising the union on online campaigning, including instant communication with supporters and online petitioning against the plans.

The union has defended itself against charges that it is employing exactly the sort of modern technology which is making so many of the Royal Mail’s old services redundant. A CWU spokeswoman said: “We are a very traditional trade union. However, we also represent a lot of people who work in IT, and online revenue has a part to play in the postal market. We are also using mail shots.”