Coke

Mini Frappuccinos and tiny cans of Coke are part of a trend towards ‘portion control’ while also satisfying those grazing millennials

Documenting the launch of a radically new aid distribution model in rural Africa

One billion Pepsi cans plastered with Michael Jackson’s silhouette will soon be on the market

The taste of bottled mineral water depends its journey through different rocks and minerals. And while taste matters, so too does touch, according to a study by Maureen Morrin, a professor of marketing at the Rutgers School of Business. Studying the responses of 1,000 men and women, she found that people would rate the taste of the water according to the container holding it. When served in a firm cup, people would find it more tasty, compared to a flimsy one.