data mining

Ever wondered why we share so much information about ourselves and what happens to it?

Digital analytics is hitting the restaurant business. What will the algorithms say about you as a customer?

McDonald’s in Europe might be used to help gauge the level of innovation in certain areas.

Sure, we all feel uneasy about sharing sensitive data. Just not enough to stop doing it.

More and more companies are mining data about their employees to predict how they’ll behave in the future