Wishful thinking?

Dell’s global head of marketing, Andy Lark, has become the subject of Internet ridicule after he trash talked the iPad— the very same device people are lining up around the block to buy. In a recent interview, Lark suggested Apple’s approach would ultimately fail when it comes to business customers because the iPad runs on a closed OS and is too expensive. “Apple is great if you’ve got a lot of money and live on an island. It’s not so great if you have to exist in a diverse, open, connected enterprise; simple things become quite complex,” Lark said. He went on to suggest the iPad’s price tag puts it out of reach for most people, particularly once you throw on a bunch of accessories like a peripheral keyboard, mouse and a fancy case. “An iPad with a keyboard, a mouse and a case [means] you’ll be at $1500 or $1600; that’s double of what you’re paying,” he said. “That’s not feasible.” (Not to be outdone, an HP executive also recently criticized Apple’s heavy-handed relationship with partner companies, calling it potential weakness).