Dove

Dove bottles

Dove’s soap bottles sell plastic female ’empowerment’. Don’t buy it.

The soap-maker gives an unintended lesson in how female ’empowerment’ is exploited for profit and political currency
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Wash like a man

The soap industry is in a lather over its new male customers
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How to make a perfect Super Bowl ad

Turns out a groin kick often isn’t enough. You have to integrate the product, too.