Tiger Woods is crafting a new image as a changed man. Just one thing is missing …
Peggy Nash wins the support of Laurin Liu and Elaine Michaud. And Brian Masse has endorsed Nathan Cullen. Glenn Thibeault endorsed Thomas Mulcair yesterday. And, last week, Carol Hughes endorsed Niki Ashton.
The Toronto Star endorses the NDP.
The National Post endorses a Conservative majority.
Insurance brokers say in the past few years there has been a marked rise in the number of firms seeking to guard against losses stemming from misbehaving spokespeople
It is late to be adding to the mountain of Tigerology, but up until now most analyses of the business impact of the golfing great’s tomcatting have been disappointingly superficial. It is not news to advertisers, even if it is news to the rest of us, that athlete brands are fragile assets. Let’s be honest here: it’s still 2009, and one extramural boyfriend would have done as much economic damage to Tiger Inc. as a dozen girlfriends have. A company that puts its image in the hands of a sportsman can never have enough information about his private life as it needs to establish 100% confidence that there won’t be a meltdown. Celebrities are risky business, but the market in them exists anyway.