A cold day: The ice bucket challenge, one year laterThe ALS Society is marking the one-year anniversary of its best campaign ever with hopes of recapturing the goodwill
What happened to the money from the ice bucket challenge?The viral craze raised a cool $17 million for ALS Canada. How to spend that money has posed its own challenges.
In praise of ice buckets, ’aha’ moments and unsung heroesA message from Governor General David Johnston: #Dare2Give
Maclean’s readers weigh in on the ice bucket challenge Earlier this week, Scott Gilmore urged people to think before they donate. The opinion piece inspired much debate and feedback
Why the Ice Bucket Challenge is bad for youThe ALS campaign may be a great way to raise money – but it is a horrible reason to donate it