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McDonald's

Unhappy meals

Unhappy meals

McDonald’s is trimming french fry servings in Happy Meals and adding fruit
Free food fight

Free food fight

In the competitive fast-food breakfast industry, chains are literally giving away their goods to win customers
Big Mac-onomics

Big Mac-onomics

McDonald’s in Europe might be used to help gauge the level of innovation in certain areas.
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Good job, coach

Hands-on coaching—as well as a serious commitment to ongoing training is helping companies score well with their employees
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Setting the standard

McDonald’s manages to remain current and innovative thanks in part to its approach to fostering leadership