rebranding

LONELY MCDONALD’S

The loneliness of a fast-food franchise

Despite big investments to spruce up stores and expand menus, once-thriving restaurant chains are suddenly struggling to get ahead
Mark’s Work Wearhouse makes a move on the ladies

Mark’s Work Wearhouse makes a move on the ladies

The working man’s department store rebrands itself to chase a female demographic
Image enhancement

’Breastaurant’ pioneer banks on enhancement

Will female customers suddenly start flocking to Hooters if it freshens up its musty man-cave decor and offers non-iceberg-lettuce salads?
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What’s ‘New’ anyway?

Instead of a name change, the NDP could adopt a nickname, as Pizza Hut will with ‘The Hut’