rebranding

Despite big investments to spruce up stores and expand menus, once-thriving restaurant chains are suddenly struggling to get ahead

The working man’s department store rebrands itself to chase a female demographic

Will female customers suddenly start flocking to Hooters if it freshens up its musty man-cave decor and offers non-iceberg-lettuce salads?

Instead of a name change, the NDP could adopt a nickname, as Pizza Hut will with ‘The Hut’