Robert Steel


Biz Fix: More beer money and fewer TV ads

In the money: Or at least that’s what Fox is hoping for this fall with its new strategy of shrinking commercial break time on two new shows—Joss Whedon’s Dollhouse (pic, left) and Fringe by J.J. Abrams. In an effort to keep viewers from flipping, the dramas will run 50 minutes long, instead of the standard 42 to 44 minutes. Reportedly, Fox will charge a premium on the remaining ad minutes to make up the difference. There is, however, one tiny problem with this plan: it does nothing to combat the millions of us out there with PVRs and TIVOs who simply fast-forward through all the ads.