Selection Lager

It’s last call for drinkers of Canada’s only government-brand beer. The New Brunswick liquor board, which created Selection Lager and Selection Light in March 2009 in response to lagging domestic beer sales and cross-border competition, has stopped production of the private-label beers. Selection Light wasn’t meeting the minimum sales cut-off of 100,000 litres per year, says board spokeswoman Nora Lacey. Selection Lager met the sales cut-off, but because the beers were marketed together, the board decided to stop sales of both brews to make space in its cold rooms for different products. “It’s all peformance based; we have to look at our own brands in the same light and take the appropriate action,” says Lacey.