trailers

As Cineplex Inc. posts its best-ever financial results, movie theatres should start the show on time

Studio previews are being premiered like blockbuster events, complete with reviews

Everyone I know is saddened by the death of trailer voice-over god Don LaFontaine; he’s been a part of our lives, and his throaty, ominous tones helped set the style for all the action-movie trailers to come. (Announcers in movie trailers used to be more about making the film sound important or exciting; now, except for comedies, the point of the voice-over in a trailer is to make it sound like the stakes are really high, and that we should really, really want to find out whether One Man can defeat the evil forces who have spooked out even our deep-voiced announcer.)

We have a winner in the coveted movie-trailers-that-show-you-the-entire-plot sweepstakes. This link is safe, but if you actually click on the next link to watch the trailer, you will have seen every single plot element in what looks like it would have been an interesting movie. Why do studios do this?