zogby

By now I’m sure you’ve read all about how the Conservatives won power by playing Tim Horton’s voters off against the latteratti, or heard all about their fancy  “Zoey” and “Steve” demographic segmentation (although as Tom Axworthy wrote in a recent op-ed in the OC,  Liberal pollster Martin Goldfarb was doing this 35 years ago; and as Glen McGregor showed after the recent election, it’s all a bit of bunk anyway, at least w/r/t to the whole coffee shop affiliation thing).