The Canada Project: 24 Facts for Canada 150

The Canada Project: 24 Facts for Canada 150

 

A Two-Four of Facts for Canada 150

To commemorate the 150th anniversary of Confederation, we partnered with Abacus Data to ask 1,500 Canadians what they think about their country. Here are 24 of the most scintillating responses, on everything from the military to marriage to Michael Bublé.


The Canada Project
Nice, Eh

A Reputation to Uphold

Canada to the rest of the world: You're right, we are pretty darn nice

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Hail, Britannia

Heavy Lies the Crown

A slim majority favours retaining Canada’s royal ties

56%

Percentage of Canadians who say Canada should remain a monarchy after the death of Queen Elizabeth II.

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Armed Forces

Canada’s Military Might

Canadians are generally in favour of an expanded military

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Believers

A Faithful Nation

Religious conviction remains strong across the country

66%

Percentage of Canadians who believe in God—with even higher results among immigrants and older generations.

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A Matter of Taste

Poutine vs. Maple Syrup

There’s a deep generational divide over Canada’s national cuisine

“Civics” = born before 1945; “Boomers” = born 1945–65; “Gen X” = born 1966–80; “Millennials” = born 1981 or later
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Titanic Talent

Our Hearts Will Go On

The Quebec superstar has fans across the country

28%

Percentage of Canadians who say Celine Dion is their favourite female musical performer.

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Vaccines

A Shot in the Arm

The overwhelming majority of Canadians support vaccines

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Hockey Rivalry

A Nation Divided

Two teams are nearly tied for the loyalty of fans. But...

27%

Percentage of Canadians who say the Toronto Maple Leafs are their favourite Canadian hockey squad—besting the Montreal Canadiens by one point.

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Assisted Dying

The Times Are Changing

Many Canadians have become more open to the idea of assisted dying

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Rockstars

Change We Can Believe In

Hipsters scoff, but with more than 24 million albums sold and a string of number-one hits, Nickelback has the last laugh

69%

Percentage of Canadians who say Nickelback is a “Canadian Treasure.”

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Climate change

Who Will Pay?

If it will help tackle climate change, some Canadians are willing to pay. Others aren't.

“Civics” = born before 1945; “Boomers” = born 1945–65; “Gen X” = born 1966–80; “Millennials” = born 1981 or later
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Trump Dump

We’d Rather Stay Home

The new U.S. President isn't a big tourism draw for Canadians

44%

Percentage of Canadians who say they’re less likely to visit the United States after Donald Trump’s election.

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We Still Do

Take a Name

In one respect, Canadians still believe in marriage traditions

“Civics” = born before 1945; “Boomers” = born 1945–65; “Gen X” = born 1966–80; “Millennials” = born 1981 or later
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Take Your Pick

Ryan vs. Ryan

Sorry Ryan Gosling, Canada has chosen

58%

Percentage of Canadians who say Reynolds is their preferred Canadian Celebrity Ryan

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Gratuity

Big Tippers

When it comes to tipping for good service, some provinces dig deeper than others

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Designated Driver

Let the Robot Drive

Most Canadians would go for a ride in a driverless car

62%

Percentage of Canadians who would “definitely” or “probably” accept if offered a ride in a driverless car.

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How we shop

Cash or Credit?

Millennials are more into using cash than their grandparents

“Civics” = born before 1945; “Boomers” = born 1945–65; “Gen X” = born 1966–80; “Millennials” = born 1981 or later
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TMI

Overly Social Media

When it comes to parenting, keep some things to yourself

71%

Percentage of Canadians who say parents overshare about their kids on Facebook.

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Feminism

Are you a feminist?

A majority of both men and women in Canada say “No”

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Crooner

Bublé With Anticipation

Millennials prefer Drake, but the nation as the whole has a different favourite

30%

Percentage of Canadians who say Michael Bublé is their favourite male musical performer.

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The Talk

Birds and Bees

Canadians believe children need the facts of life before they're teenagers

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Best Coast

Rocky Mountain High

Given a choice of living in any province, most of us would choose this one

36%

Percentage of Canadians who say they wish they could live permanently in British Columbia.

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Voting

Ballot Question

Voter turnout is trending gradually lower, but we still think voting is important

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Young, Hip

Ahead By a Century

Millennials and Gen X agree on the top Canadian band

30%

Percentage of Canadian Millennials & Gen-Xers who agree The Tragically Hip are Canada’s most iconic band. (40% of Boomers named The Guess Who.)

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The Canada Project

The survey was conducted online by Abacus Data with 1,515 Canadians aged 18 and over from April 4 to 5, 2017. A random sample of panelists was invited to complete the survey from a large representative panel of over 500,000 Canadians.

The Marketing Research and Intelligence Association policy limits statements about margins of sampling error for most online surveys. The margin of error for a comparable probability-based random sample of 1,515 is +/- 2.6%, 19 times out of 20.

The data were weighted according to census data to ensure that the sample matched Canada's population according to age, gender, educational attainment, and region. Totals may not add up to 100 due to rounding.