Dept. of insane media-manager memos

From the "director of innovation" at Tribune Co., which is innovating away about 150 newsroom jobs at the LA Times:

Well, just go look.

Favourite quote: (Actually one of the more lucid quotes, but still charming in its own way): "Maybe Book sections in newspapers are just dated. Not the idea...but the look and feel. Maybe they’re modeled after a book store in 1967 whereas we’re in the Borders, Amazon, B&N era. Maybe they are too scholarly. Maybe they avoid genres like Christian books, Celebrity books and Popular novels, opting instead for reviews of the Philippine Socialist Movement in the 1800’s."