Pascal Blais's Latest

I have a real, inexplicable but invincible affection for the series of Canadian Kellogs’ Frosted Mini-Wheats commercials with the animated singing mini-wheat. I don’t even like Frosted Mini-Wheats (if you’re going to be a wussy good-for-you cereal, just  be that way, don’t try to pretend you’re one of the cool sugary cereals), but I just think these commercials are awesome throwbacks to the Golden Age of cereal commercials. In fact when I first saw them, I thought they actually were from the ’80s or ’90s.

It’s been that way from the Vanilla commmercial to the Strawberry commercial to the most recent one, a celebration of cinnamon.

These are Canada-only commercials and they have better production values than most Canadian commercials; apparently the Pascal Blais Studio animated them. In a world where Kellogg’s won’t even market its sugary cereals to children, it’s good to know that there are at least some fun, cartoony times to be had from the wimpy cereals.

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