Some things don’t make sense to anyone but you, but you have to share them anyway. So it is with this commercial, one of my most vivid TV-viewing memories from my childhood: a Canadian commercial for Sinutab with two cops, one of whom can’t perform his duties because he’s too busy stroking his face and groaning about his headache. Fortunately his bad-ass buddy keeps a pack of Sinutab in his pocket and saves the day. But even after he’s cured, the headache cop still can’t stop making weird faces and sounds. I think this may be the first time I became very worried about the effectiveness of our police force.
You used to see a lot of commercials like that, commercials that had a three-act story in 30 seconds. Guy has headache, guy’s buddy gives him Sinutab, guy is miraculously cured. Now, not so much; most commercials, if they do have a story, will tell a story that’s not directly related to the effectiveness of the product. Like those kids who keep making fun of their friends in that cell-phone commercial. I would not want to hang out with them; I seriously think they must be the Trix kids grown into equally obnoxious teenagers.
There’s another commercial from around the same time, that I didn’t see, that brings this relationship into the world of athletics.