How GoodLife Fitness went from a single club in London, Ont. to 400 across Canada
GoodLife built its business thanks to its focus on reputation—and lots and lots of data
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Rosemary Counter is a Toronto-based writer and journalist whose reporting and essays have appeared in The New York Times, Vanity Fair, The Guardian, National Geographic, Reader’s Digest and many more. She’s currently writing columns at The Globe and Mail, Report on Business and Zoomer magazine. Find her at www.rosemarycounter.com.