Pink Ribbons, Inc.

Pink Ribbons, Inc.: With a stunning documentary debut, veteran Quebec director Léa Pool (Emporte-moi, Lost and Delirious) mounts an eloquent and alarming argument that the massive pink-ribbon campaign against breast cancer has become tainted by a malignant breed of corporate opportunism. Adapting Samantha King’s incisive book, Pool shows how research into the causes of breast cancer has become sidelined in the race for a cure, and how corporations that peddle carcinogens use the charity to  "pink-wash" their reputations. But going beyond exposé, Pool gives a human face to those swept up by the populist pink-ribbon movement, and to those terminal cases who feel marginalized by their failure to win the "heroic fight" against cancer.