A whole new Samsung Galaxy makes Apple Inc. uncomfortable

How does this ‘almost theatrically overblown phone’ deliver on user experience?

Jason DeCrow/AP

With its five-inch screen, 13-megapixel camera and software that senses whether you’re looking at it, Samsung’s new Galaxy S4 is “an almost theatrically overblown phone, stuffed to the plastic casing with hardware and features,” according to PC Magazine.

It was not quite the revolutionary device many had hoped for, but it’s still making über-minimalist Apple Inc. uncharacteristically uncomfortable. In a Wall Street Journal interview, marketing chief Phil Schiller dismissed the S4 and other phones that run Google’s Android software as unworthy iPhone competitors, citing a subpar user experience.

He may well be right, but the comments came off looking petty and defensive, given that Apple’s stock has dropped by 35 per cent over the past six months, while Samsung’s has soared 11 per cent. Besides, it’s unlikely consumers will punish Samsung for offering them more for their money.

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