Ghost of Steve Jobs placing sales pitch for Taiwanese firm

Ruse said not to include Canadian bureaucrats

A Taiwanese electronics company is using an actor playing the ghost of Steve Jobs to pitch its products, CBC reported Friday. That’s the bad news. The good news: There are no reports said ghost is being played by a Canadian bureaucrat. (Hi-yo!)

On a serious note: I have a hard time getting too mad about this story. Jobs was a businessman who made cool stuff. Nothing more. He was also a massively public figure. Is it sleazy to use his ghost to pitch goods? Sure. But it’s nothing worth shaking your fists about. Just laugh and move on.


Looking for more?

Get the Best of Maclean's sent straight to your inbox. Sign up for news, commentary and analysis.