Heir Zhang Jiale under fire for extravagance, becomes China’s own ‘Rich Kids of Instagram’

Daughter of Sino Insurance chairman lives large with parties and private jets

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Photos of Zhang Jiale, the daughter of Chinese Sino Life Insurance chairman Zhang Jun, living the high life — at parties, in fast cars and on private jets — are spreading on the Chinese Internet, in much the same way that the Rich Kids of Instagram tumblr blog went viral last year.

Photos of Zhang — who is thought to be 22 years old, has short hair and dresses in masculine clothes — are making the rounds on Weibo, a Chinese social networking site.

According to The Telegraph Beijing correspondent, photos of Zhang have “reignited a long-running debate about the behaviour of the ‘fu’erdai’, or ‘rich second generation’.” This second generation is often used as an example of moral decline in China.

English-language blog Shanghaiist describes the photos as “sparking outrage and jealousy in equal measures.”

So, what does the 22-year-old daughter of a wealthy Chinese business leader do for fun? According to the pictures posted at ChinaSmack, she leads an “extravagant life” complete with a diamond-encrusted iPhone, private jets, a jet boat, dolphins, a bevy of hot models surrounding her at parties and designer goods from the likes of Dior, Gucci and Burberry.