Playboy launches Hebrew-language edition in Israel

Playboy magazine is bringing a Hebrew-language edition to the Holy Land.

"Our target is men who want a taste of the good life and also women who are curious about the tastes of the men in their lives," owner and publisher Daniel Pomerantz told reporters at the magazine’s launch in Tel Aviv.

While playboy founder Hugh Hefner wasn’t there in person, he recorded a message for the launch, saying: "I’m proud to see Playboy Israel embark on its mission to play an important role in strengthening freedom of speech, freedom of choice and freedom of the press."

While English-language Playboy magazines were available in Israel previously, this new edition will feature both Hebrew-language articles and Israeli models.

Israeli reality television star Nataly Dadon posed as the cover model for the inaugural edition, wearing lace underpants and nothing else. "First!!!!!! Love it!!!!!" she said on Twitter, while posting an image of her posing next to a blown-up cover.