Researchers at the University of Missouri have determined that the most effective anti-smoking ads either induce fear or disgust—not both. When the two reactions were elicited simultaneously the viewer was overwhelmed, and the ad backfired.
General
General
Researchers at the University of Missouri have determined that the most effective anti-smoking ads either induce fear or disgust—not both. When the two reactions were elicited simultaneously the viewer was overwhelmed, and the ad backfired.