PoliticsSorry. Not sorry. What is Kathleen Wynne really saying?The Ontario premier’s new ad makes a powerful statement. But will it work? We asked a group of political and advertising experts to break it down.
OttawaThe downside of fear-mongeringFormer NDP campaign Brian Topp links the public’s relative acceptance of Stephen Harper to Paul Martin’s fear-based campaigns...
GeneralScary or gross, just not bothCancerous lung Researchers at the University of Missouri have determined that the most effective anti-smoking ads either induce...
GeneralI’m a Mac and I show no mercyApple isn’t going to let this Vista advertising debacle drop. Its latest ad:
GeneralJerry and Bill, connecting with the peopleThe first Seinfeld-Gates Microsoft ad didn’t go over very well (see Steve Maich’s column from the current issue of...
GeneralMicrosoft isn’t funny, but that’s okA few weeks back we came down hard on Microsoft for its misguided Vista-Mojave ad in which it attacked its own customers for not...