How a campaign is spent

Alice Funke reviews the financial returns for last spring’s election.

The Liberals also outspent the Conservatives in advertising, $11.9M to $10.6M, when considering both broadcast (TV + radio) and “other” (likely print and/or online). However, the Conservatives concentrated their ad spending on the broadcast side where they outspent the Liberals $10.4M to $8.3M.

The NDP’s spending on advertising fell somewhere in between, coming in at $9.5M for broadcast ads and $10.9M overall.

Looking for more?

Get the Best of Maclean's sent straight to your inbox. Sign up for news, commentary and analysis.