How a campaign is spent

Alice Funke reviews the financial returns for last spring’s election.

Alice Funke reviews the financial returns for last spring’s election.

The Liberals also outspent the Conservatives in advertising, $11.9M to $10.6M, when considering both broadcast (TV + radio) and “other” (likely print and/or online). However, the Conservatives concentrated their ad spending on the broadcast side where they outspent the Liberals $10.4M to $8.3M.

The NDP’s spending on advertising fell somewhere in between, coming in at $9.5M for broadcast ads and $10.9M overall.