Canada’s 10 most trusted brands
Dollars (at least in Canadian Tire money) to doughnuts, these companies enjoy the strongest reputations among Canadian consumers:*
1. Jean Coutu Group (pharmacies)
2. Tim Hortons
4. WestJet
6. Bombardier
7. Yellow Pages
8. Alimentation Couche-Tard (convenience stores)
10. Saputo
*From a survey of consumer attitudes toward companies based on, among other things, their corporate citizenship, leadership, performance, and products and services.
Source: Canadian Business (2011)
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