Canada’s 10 most trusted brands

Tim Hortons is number two on the list. Who’s the lucky number one?

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Dollars (at least in Canadian Tire money) to doughnuts, these companies enjoy the strongest reputations among Canadian consumers:*

1. Jean Coutu Group (pharmacies)

2. Tim Hortons

3. Shoppers Drug Mart

4. WestJet

5. Research In Motion

6. Bombardier

7. Yellow Pages

8. Alimentation Couche-Tard (convenience stores)

9. Canadian Tire

10. Saputo

*From a survey of consumer attitudes toward companies based on, among other things, their corporate citizenship, leadership, performance, and products and services.
Source: Canadian Business (2011)

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