Has Rick Rolling Lost Its Novelty Value?

From today’s event at the Macy’s Thanksgiving Day parade, I think it’s clear that Rick Rolling just doesn’t have the visceral kick it once did. Internet fads depend on their ability to confuse the people who aren’t in on them, but now, as with "All Your Base Are Belong To Us" and Star Wars Kid, everybody has experienced Rick Rolling in some form. So even network TV announcers aren’t confused by this any more.

Also, I wanted to hear Rick sing instead of lip-synch.