It’s just “Conan.” Rejecting my suggestions for “Conan O’Brien’s Cavalcade of Whimsy,” “The Conan O’Brien DeSoto Hour,” and of course, “Lookwell.”
I have to wonder if O’Brien’s method of promoting the show — basically portraying himself as a pathetic loser with a terrible office, poor grooming, and no technical resources to make his videos — will help or hurt him this November. But I guess it’s a reaction against what he, and certainly his fans, see as the failure of his attempt to become more of a show-biz personality with The Tonight Show. (Well, he is a show-biz personality no matter what he’s doing, but the point is that much of his persona is based on pretending that he’s not really a performer, not really familiar with Los Angeles, and so on.) This is his attempt to push the reset button and go back to the struggling guy who doesn’t know what he’s doing.